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Marketing Amidst COVID: The 4P's (+1) of Marketing

February 10, 2021

(Algona, Iowa) Iowa Lakes Community College and the Tietz Entrepreneurial Center offer a series of marketing classes for small businesses to find sustainability and success in marketing outside traditional methods during the COVID-19 pandemic and beyond.

Every business has re-tooled operations, marketing, and delivery of products or services to stay afloat during the pandemic changes. Fortunately, many small business owners have creatively pivoted and discovered new modes of operation.

The 4 P’s of marketing, which are Product, Place, Price, and Promotion, are challenged today in ways never before dealt with due to the unforeseen entrance of P #5 – Pandemic, which has demanded business owners’ unrelenting attention.

Join us for this series where we’ll dive deep into the 4P’s (+1) of marketing amidst a national crisis and hear from several business owners who have met and overcome the seemingly impossible; they will share how you too can implement these strategies.

The series includes three sessions entitled Overview & Introduction, Product & Place, and Price and Promotion. Each class is $49 and will be held in-person on the Algona Campus of Iowa Lakes Community College.

The first class, Overview & Introduction, on February 25 will be from 11:30 am to 1:00 pm reference class #4815 or in the evening from 6:00 pm to 7:30 pm reference class #4816.

On March 3, the second class, Product & Place, will be available in the morning or evening from 11:30 am to 1:00 pm reference class #4817 or 6:00 pm to 7:30 pm reference class #4818.

The third class, Price and Promotion, will be held on March 11 with a morning or evening option from 11:30 am to 1:00 pm reference class #4819 or 6:00 pm to 7:30 pm reference class #4820.

Register at www.iowalakes.edu/ce or call 800-252-5664.

For More Information:

Shelly Brown, Tietz Entrepreneurial Center Coordinator at 515-295-8531 or sbrown@iowalakes.edu

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