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Sales & Marketing Management

Sales & Marketing Management

Real Sales and Marketing Experience, Real Life.

That’s what you can expect when enrolling in the Sales and Marketing Management program here at Iowa Lakes. In our dual-track program, you’ll gain the skills and training necessary to succeed in the industry. Our program allows you to prepare for a variety of sales and marketing positions.

With the opportunity to earn a diploma or an Associate in Applied Science degree, you’ll complete courses in visual merchandising, selling, advertising, marketing, management and accounting. Through the practicum portion of the curriculum, you’ll gain hands-on experience in real work settings. The Sales and Marketing Management coursework and on-the-job training will ensure you’re competent and confident upon entering the workforce.

Acquire training in: 

  • Selling
  • Advertising
  • Marketing
  • Management
  • Communication
  • Macroeconomics

Sales & Marketing Management A.A.S. Program Outcomes

  1. Communicate goals in supports of a business' mission.
  2. Apply the marketing mix and its implications to business strategy.
  3. Define assets, liabilities, owner's equity.
  4. Utilize value added customer service skills.
  5. Prepare word processing, spreadsheets, data base, and presentation documents.
  6. Interpret skills that enhance ability to work with and through people to accomplish organizational goals.
  7. Compile information of company, product and competition.
  8. Summarize the components of consumer behavior.
  9. Specify how store image can contribute to the retailer's success or failure.
  10. Evaluate the buying and merchandising process.

Sales & Marketing Management Diploma Program Outcomes

  1. Communicate goals in supports of a business' mission.
  2. Apply the marketing mix and its implications to business strategy.
  3. Define assets, liabilities, owner's equity.
  4. Utilize value added customer service skills.
  5. Interpret skills that enhance ability to work with and through people to accomplish organizational goals.
  6. Compile information of company, product and competition.
  7. Summarize the components of consumer behavior.
  8. Specify how store image can contribute to the retailer's success or failure.
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