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MKT-110 Principles of Marketing, 3 cr.
Fundamental principles of the flow of goods and services from
producer to consumer, including buying, selling, transportation,
storage, finance, advertising and market information as they
relate to the marketing structure.
(Formerly BS-233A)
MKT-140 Principles of Selling, 3 cr.
Studies the concepts of selling. Includes an understanding of
the customer; realizing the importance of product knowledge;
securing and conducting sales presentations, analyzing and
handling different types of customers; steps in selling; and the
importance of maintaining good will. Personality development
and principles of selling are stressed.
(Formerly BS-143A)
MKT-142 Consumer Behavior, 3 cr.
External influences such as culture, social class and family
situations; internal influences such as motivation, attitudes,
lifestyles and learning; various models of consumer behavior
and how consumer behavior fits into marketing strategy.
(Formerly BS-229A)
MKT-150 Principles of Advertising, 3 cr.
Fundamentals and principles of advertising as they pertain to
the marketing process. Understanding consumer motivation,
identifying the target market, types of media and creation of
ads are included.
(Formerly BS-243A)
MKT-155 Visual Merchandising, 4 cr.
The principles and elements of design and their relationship to
an effective display. Hands-on experience in creating effective
displays and planning a visual merchandising schedule. Students
learn about display materials and store layout in relation to
effective selling.
(Formerly BS-114A)
MKT-162 Retail Merchandising, 3 cr.
Techniques and procedures used in determining profits, pricing
of goods, inventories and merchandise control. Typical problems
faced by merchandisers are presented, analyzed and solved.
(Formerly BS-218A)
MKT-171 Retail Buying, 4 cr.
The procedures involved in buying for a retail merchandising
business. Emphasis is placed on markets, record keeping, market
planning and purchasing of merchandise to cover planned sales,
fashion promotions and customer wants, needs and desires.
(Formerly BS-134A)
MKT-290 Professionalism: Dex/Deca, 1 cr.
Introduction to DECA and what the organization has to offer.
The course helps the student gain a better understanding of
Distributive Education Clubs of America.
(Formerly BF-101A)
MKT-291 Professionalism Ii: Dex/Deca, 1
cr.
This course helps develop competent professionals in marketing
management and merchandising. Delta Epsilon Chi contributes to
occupational competence by promoting greater understanding and
appreciation for the responsibilities of citizenship in our
private enterprise system.
(Formerly BF-102A)
MKT-292 Professionalism Iii: Dex/Deca, 1
cr.
Continuation of the professional development training in DECA.
(Formerly BF-201A)
MKT-293 Professionalism Iv: Dex/Deca, 1
cr.
Continuation of MKT-292 with more opportunities for professional
advancement.
(Formerly BF-202A)
MKT-938 On-The-Job Training, 2 cr.
Introductory work experience in the operational phases of the
modern retail market. Assignments are tailored to the student's
needs, including basic merchandising, displays, cash register
experience and selling to customers. Students are supervised by
the coordinator of the program and assigned to work directly
under a specific store manager who serves as the on-the-job
trainer.
(Formerly
BS-126A)
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