COLLEGE RECEIVES AWARD AT CONFERENCE

Iowa Lakes Community College received an advertising award at the Region 5 National Conference for Marketing and Public Relation professionals held in Wichita, Kan., earlier this month.

The college was awarded a bronze (3rd place) award for two, 30 second television advertisements entered in the Television Ad Series category. The ads, which were shot in August of 2004, used ‘morphing’ technology in which students were observed in their college surroundings and then ‘morphed’ into a prize job in the future. Students featured in the ad were José Garza, Terril, advertising the Broadcasting Program; Jason Nicol, Estherville, advocating Computer Forensics; Dave Hiner, Pocahontas, advancing the Hotel and Restaurant Management Program; Carmel Boever, Swea City, promoting a Surgical Technology career; Charles White, Akron, Ohio, advertising the Wind Energy and Turbine Technology; and, Seth Beenken, Bancroft, publicizing the agricultural opportunities at the college.

“We have used students in our recent commercials because they are the best sales people a college can have,” said Jane Campbell, Executive Director of Marketing at Iowa Lakes Community College. “We chose this theme based off of data that indicates both students and parents want to know what type of jobs students will get upon graduation. As usual, our students did an outstanding job.”

The TV ad was aired on KTIV-TV and KCAU-TV in Sioux City; Lakes Television of Spirit Lake; plus several area cable channels.

The commercials were shot and produced with ME&V. The awards were announced at the Region 5 NCMPR convention which was attended by Angie Rose, Marketing Assistant; and, Vanessa Fettes, Marketing/Graphic Design Office Associate. The Region 5 NCMPR includes over 55 community colleges from seven Midwestern states.

The NCMPR is an organization of professionals united in their work to exclusively represent marketing and PR professionals at community, technical and junior colleges. NCMPR is focused on supporting the responsibilities of those involved in communication efforts. NCMPR has more than 1,500 members from more than 600 colleges across the United States, Canada and Bahamas.