COLLEGE RECEIVES AWARDS AT CONFERENCE

Iowa Lakes Community College received two advertising awards at the Region 5 National Conference for Marketing and Public Relation professionals held in West Des Moines earlier this month.

The college was awarded a gold (1^st place) award for a 30 second television advertisement.  The ad, which was shot in August of 2002, used a ‘Real World’ theme.  Students featured in the ad included Greg Behrens of Everly; Amber Call of Spencer; Tracee Kroese of Spirit Lake; and Nathan Zwiefel of Estherville.

“We feel potential students identified with the theme, the fast moving action clips and also the current students who talked about the positive benefits of Iowa Lakes,” said Jane Campbell, Executive Director of Marketing at Iowa Lakes Community College.

The TV ad was aired on KTIV-TV in Sioux City; KIMT-TV in Mason City; Lakes Television of Spirit Lake; plus several area cable channels.

The college also received a bronze (3^rd place) award for a 30-second radio commercial.  The same students who were featured in the TV ad were highlighted in the radio ad.  Both commercials were shot and produced with ME&V, Mathis Earnest & Vandeventer, and in house production company 23^rd Century Productions based in Cedar Falls.

The awards were announced at the Region 5 NCMPR convention which was attended by Campbell and Angie Rose, Marketing Assistant, Iowa Lakes Community College.  The Region 5 NCMPR includes over 55 community colleges from seven Midwestern states.

The NCMPR is an organization of professionals united in their work to exclusively represent marketing and PR professionals at community, technical and junior colleges.  NCMPR is focused on supporting the responsibilities of those involved in communication efforts.    NCMPR currently has more than 1,550 members from more than 600 colleges across the United States, Canada and Bahamas.