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Iowa Lakes Community College Assists Fair in Gathering Data of Fairgoers

August 29, 2013

Iowa Lakes Community College and the Clay County Fair will be cooperating for the sixteenth year in a row to conduct a survey of fairgoers about their impressions.
 
The surveys were designed to assist the Clay County Fair in continually upgrading the “World’s Greatest Fair.”
 
Students from several programs of the college will fan out across the fairgrounds to ask attendees to complete a survey. This will be the first year in which iPads are used on the surveys taken out around the fairgrounds. In addition, individuals may complete an electronic survey on one of the computers located in The Depot and at the Events Center.
 
Answers to past surveys have helped the Clay County Fair in several ways.  The data gathered one year was used to statistically prove that the fair attracts visitors from long distances. This helped the fair secure a grant for the Events Center.
 
Additionally, responses to the survey help provide data about where fairgoers are spending the majority of their time and how they received communication and information about this year’s fair.
 
“It’s a first-class survey,” said Jeremy Parsons, Manager of the Clay County Fair.  “It benefits not only the fair, but it helps in the education of Iowa Lakes students.”
 
He credits assistance from the Planning and Development office of Iowa Lakes with coordination and design of each year’s questionnaire.
 
“We’re pleased to partner with the Clay County Fair each year for the survey,” said Mark Gruwell, Executive Dean of Instruction and Development.  “It offers our students with opportunities to apply skills learned in the classroom while providing valuable data to the fair.”
 
For More Information:
Jeremy Parsons, Clay County Fair at 712-262-4740 or the Iowa Lakes marketing office at 712-362-7944.
 
Questions or comments? Please email us at info@iowalakes.edu or call 712-362-2604 or 800-521-5054.
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